"We have dedicated our efforts and resources for wildlife conservation. Our commitment as a socially responsible business started at the moment of conception – it is at the heart of our brand."

Stefanie Hook, Founder

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We deliberately chose the name SAOLAS to reflect our commitment to protecting and raising awareness of the Saola, an extremely rare and endangered species currently on the precipice of extinction.

First discovered in Vietnam in 1992, the Saola (Pseudoryx ngethinhensis) is one of the world’s rarest and most mysterious large animal species existing only in the Annamite mountains of Laos and Vietnam. We believe that the protection of endangered species, such as the Saola, is critical to preserving the diversity of life on our planet. Efforts to conserve a specific species have spill over effects in protecting other species that run similar risks due to the loss of forests, native habitats, and the risks of trapping, snaring and illegal hunting.

In honor of the Saola, our namesake, we are supporting the IUCN SSC Saola Working Group via Stiftung Artenschutz (Species Conservation Foundation) in Berlin, Germany. 

A primarily volunteer-based effort, the mission of the Saola Working Group (SWG) is to work collaboratively to conserve Saola in nature, and to leverage Saola as a flagship for conservation of the bio-cultural diversity of the Annamite Mountains as a whole. Whereas the Stiftung Artenschutz is a species conservation foundation that works globally towards the in-situ protection of endangered species, with a particular focus on less publicly known animals and their native habitats. In this effort, Stiftung Artenschutz partners very closely with the Association of Zoological Gardens (Verband der Zoologischen Gaerten, VdZ) in Germany, Austria and Switzerland, as well as other conservation organisations. 

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Currently, the Saola Working Group’s most critical work is to urgently find, catch and breed the animals to save them from extinction, as without this rescue the still omnipresent threat of active snaring and poaching in their habitat will kill even the last individuals. We are committed to supporting their efforts, and are actively working together to develop strategic collaborations that are tailored to the specific needs in Vietnam and Laos for the conservation of the species.

In addition to these contributions, SAOLAS will be also actively raising awareness via our brand, logo and social media platforms to bring much-needed attention and resources to the species and other endangered species together with Stiftung Artenschutz. Alongside the Saola species, we have named each of our diaper bags after an endangered species to bring attention and awareness to their plight. Without collective action, these precious animals will disappear in our lifetimes.